Sunday night’s episodes of The Last Dance centered around the most enigmatic member of the Chicago Bulls’ dynasty, the one and only Dennis Rodman.

Rodman was well known as a trendsetter in the 90s, but just imagine if the man they called The Worm were in today’s NBA, the golden age of social media with players having new and different ways to express themselves publicly. As Paul Pierce sees it, Rodman would have been right at home.

“If you remember, his book signing, when he married himself and put on a wedding dress, he had hundreds of thousands of people waiting for him to do a book signing. Whenever Dennis spoke, whenever he did something, it was worldwide news.”

See why Paul argues that Rodman was just as popular as Michael Jordan, in the video below.