The Truth is leading the way again -- this time in regard to helping kids lead healthier lives.

Today, Paul announced the signature component of his Truth on Health initiative - the Paul Pierce Activity Watch powered by Switch2Health (S2H). This innovative device tracks physical activity and motivates kids to be active through rewards and incentives. Children from across the country can sign up at the Truth on Health website, to be a part of his fan club turned “fit” club and purchase the Paul Pierce Activity Watch for $29.95 at Pierce’s newly-launched web site, http://www.truthonhealth.org. 100 percent of the proceeds directly support the Truth on Health.

A screenshot of TruthOnHealth.org.

Paul launched his FitClub34 from Harvard Pilgrim, which is a rewards-based exercise and nutrition program that provides children with the information, resources, and tools necessary to become more active and physically fit. The program provides monthly challenges, age appropriate exercise routines, healthy recipes, and rewards-based incentives for its participants. Members are required to pledge to lead a healthier lifestyle by eating healthy and exercising for 60 minutes a day.

FitClub 34 from Harvard Pilgrim directly supports thousands of children through partnerships with community groups throughout the region. Participating community groups include Boston Centers for Youth & Family Services, CAVU Health Centers and the Josiah Quincy Elementary School in Boston. FitClub34 from Harvard Pilgrim rewards program participants with regionally-based prizes and incentives including the opportunity to meet Paul, attend Celtics games in his personal suite, tickets to see him live at the Garden and discounts at local participating retail outlets.

To celebrate the release of the activity watch, Paul donated more than 400 of the devices to Josiah Quincy students as a reward for their active participation in FitClub34 from Harvard Pilgrim and for fulfilling their promise to eat healthy and engage in 60 minutes of daily physical activity.

“In my line of work, staying active and eating well is a must. However, you need your health in order to lead a successful life no matter what you do, so I am thrilled to introduce the activity watch which makes being active a lot more fun – it is a great tool for kids to track their progress and win prizes – and we are offering great prizes like iPods, Nintendo Wii’s – so the incentive is there!” said Pierce. “Through my partnership with Switch2Health, we make exercising fun by providing great rewards to kids who are truly committed to living a healthy lifestyle. Our goal is to make a difference in the lives of as many children as possible.”

S2H is leading the charge to improve the health and wellness of people through motivation and rewards. In addition to adopting the S2H functionality as a core component of FitClub34, Paul is partnering with the company as an equity holder, will serve on the board, actively promote the S2H brand through his Truth on Health Initiative and advise the company on healthy lifestyle programs for children.

The Paul Pierce Activity Watch features S2H’s patent pending sensor technology and proprietary algorithm to monitor and track physical activity. Once 60 minutes of activity is completed, the device displays a unique reward code which FitClub34 members enter into their personalized section of the website, truthonhealth.org. The site tracks and accrues the points which can be redeemed for the rewards.

The truthonhealth.org website also contains videos of Paul demonstrating a variety of fun, easy-to-learn exercises, the All-Star’s personal fitness regimen and diet and tips on how to create healthy and delicious meals at home.

The exercises, which are showcased in 5-7 minute vignettes, teach kids and families safe, effective and age-appropriate workout routines. They will also be available through Comcast’s On Demand service on the Celtics On Demand Channel throughout the Celtics season.

In addition to FitClub34’s title sponsor Harvard Pilgrim, other FitClub34 and Truth on Health sponsors include USI, Comcast, Comcast SportsNet, Mike-FM, CAVU, Liberty Bay Credit Union, Boston Center for Youth & Families, and Tufts Medical Center.
 

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