Paul Pierce and his foundation, The Truth Fund, launched The Truth on Health Campaign to help empower and encourage young people to lead healthier lifestyles. The Truth on Health includes an awareness campaign and sustainable programming for young people to live healthy lifestyles – incorporating physical fitness and healthy eating, and encouraging a commitment/pledge of 60 minutes per day dedicated to physical activity.

Pierce launched his commitment to fight childhood obesity at the Clinton Global Initiative in September, 2009 and hopes his Paul Pierce activity watch powered by Switch 2 Health will help kids to track physical activity while motivating them through rewards and incentives resulting in an innovative way to be active while having fun.

Anyone can sign up to participate in this great program by going to truthonhealth.org.